Categorías

Blogolftrip: El Marketing experiencial en las redes sociales llega al mundo del Golf

Monday, May 7, 2012 @ 12:05 AM
Fernando Egido

Han pasado ya muchos años (16 para ser exactos) desde que Manuel Luque, en aquel entonces Director General de CAMP, se hiciera famoso con la célebre frase “Busque, Compare, y si encuentra algo mejor cómprelo“. El anuncio, que rompió moldes en la época y animaba a probar el producto, es el primer ejemplo claro de marketing experiencial que yo recuerdo. Un mensaje que intentaba despertar el interés por vivir la experiencia de comprobar si el detergente en cuestión era o no mejor que el de la competencia.

Mucho ha avanzado el marketing desde entonces, y en los últimos 5 o 6 años hemos vivido una generalización del marketing experiencial que ha llegado a todos los sectores. Pero a esa generalización tenemos que sumarle la explosión de la Web 2.0, que permite añadir una dimensión social a dichas experiencias. Si una imagen vale más que mil palabras, una experiencia vale más que mil imágenes e Internet y el social media permite ofrecer una visión agregada y socializada de todas ellas. Todo este universo de información  online que generan las experiencias, bien sea a través de post o comentarios en blogs, reviews en medios digitales o tweets, son una base fundamental sobre la que se sustentan las decisiones de compra de muchísimos ciudadanos.

En el sector turístico, la primera experiencia que recuerdo que mezclara el marketing experiencial y las redes sociales fue iniciativa de Minube.com. Corría el año 2009 cuando lanzaron su canal Minube.TV con el propósito de generar vídeos de estancias en diversos países a partir de experiencias reales de viajes. Pedro Jareño, de Minube.com y Juan Luis Polo, de Territorio Creativo, fueron los responsables de la creación del primer capítulo de esta WebTV y para ello se fueron a Jordania.No sólo narraron a través de las redes sociales el día a día del viaje, sino que también nos dejaron unos cuantos vídeos.

Ahora llega el turno del mundo del Golf, y por iniciativa de Alsur.es ha nacido Blogolftrip. Los #blogolftrips son viajes temáticos para descubrir y dar a conocer destinos de golf a través de redes sociales y están prioritariamente orientados al golf. Y su primer viaje tiene como destino Tenerife, gracias a la apuesta de Turismo de Tenerife y los socios de Tenerife Golf por este innovador formato. Gracias a estos patrocinadores, 16 afortunados tendremos la oportunidad de participar en el primer Blogolftrip que se celebrará entre el 11 y el 13 de Mayo, y en el que tendremos el placer de jugar en al menos 4 campos de golf de Tenerife.

Blogolftrip Tenerife

Entorno paradisiaco, buen clima y campos espectaculares. ¿Qué más se puede pedir?

 

Y digo tendremos porque la Organización ha tenido a bien aceptar mi candidatura para poder participar, lo cual me llena de alegría y también de responsabilidad para no defraudar las expectativas que en mí han puesto. Será sin duda una experiencia única, porque a un destino idílico, y unos campos maravillosos, hay que sumar el lujo de poder compartir este viaje con algunas de las personas que considero referentes el mundo del golf nacional en Internet, y a las cuales no he podido todavía desvirtualizar.

¡Sólo quedan 5 días!

 

16 comentarios to “Blogolftrip: El Marketing experiencial en las redes sociales llega al mundo del Golf”

  1. around the local region, with fantastic coastline & scenery.
    The troubled children can be sent to the boot camps for children but the parents should make sure that the same behavior
    is maintained when the child returns from the camp. Even though I loved swimming, what I loved more was being able to
    decide for myself when I wanted to swim and when I just wanted to hang out on the beach with my friends.
    They may learn how to establish a rapport with animals, develop a love of outdoor activity and discover a new hobby.
    This will help them to improve their awareness,
    learn many new things about Canada and about the
    world and develop their skills and character as a result of active participation in the activities.
    Surf House Accommodation: 1 Week 550 euros All-Inclusive.

    Have students remove one of their shoes and place it on the table in front of
    them. And, better in YOUR pockets than in Uncle Sam’s, right.
    The amount of money you earn at a camp varies depending on various factors, such as your experience and the number of years you have previously worked
    at the camp. Here are the tips to follow in organizing a kitchen.

    my weblog :: delray Beach summer camps kids

  2. If or when your favorite game in your youth was creating clothes for your toys as well as creating creative
    changes in your very own apparel, then I think
    people such as you are absolutely those which are destined to become a fashion designer.

    So, all of them will buy a pair of beautiful chinese
    embroidered shoes without any hesitant. Broadband and problematic stunts are their pastime
    right now.

    Also visit my website :: boutique dresses for wedding guests fall 2013

  3. ‘ Propecia is meant to be used in men suffering from male pattern baldness after consulting a doctor.
    It is important to always make sure that your hair is well maintained by ensuring that the hair is kept clean. Autoimmune problems such as baldness and psoriasis are known to be exacerbated
    by stress; daytime fatigue and emotional distress are the most commonly reported symptoms
    of sleep deprivation.

    my weblog igrow hair rejuvenation system reviews

  4. Anxiety and depression is common among hair loss sufferers, especially those experiencing total baldness.
    Traction Alopecia (often caused by excessive or
    tight braiding or ponytails). Testing blood or saliva usually is
    done in the morning and evening with the normal
    ranges as noted below.

  5. ‘ Propecia is meant to be used in men suffering from male pattern baldness after consulting a doctor.
    If the drugs damage cell activity during the anagen phase, then hair loss is noticeable within a couple of weeks.
    The step-by-step method of using castor oil for hair loss treatment:.

    My webpage; yag laser capsulotomy procedure

  6. Social media traffic is becoming a bigger piece of the pie and may soon rival search engine traffic.
    Knowing who your target market is will help you tailor your services or products specifically to the
    right consumers. binary domain is a perfect game that need
    you have a try. You may not have realized, however, that these sites are also
    a great vehicle for promoting your business. Every day in Facebook,
    the page of any image or else videos are getting updated.
    To achieve the perfect publicity campaign, it must be thoroughly intended
    and carried out rationally. The questions seem pretty
    tough for an outsider looking into trying to hack into your account.
    Introductions – Whenever someone encounters the phrase “social
    networking sites advantages and disadvantages” it provokes many extreme
    reactions. Sponsoring your company using these social media sites is a very smart business proposal
    since they provide a huge amount of constant traffic everyday.
    A perfect solution is that to find out the cheap Facebook likes, which will be
    less in cost and superior in result.

    my web site: delray beach social media marketing higher education

  7. Sometimes this can be difficult with the zip or e-mail submit
    offers if the conversions aren’t very high.

    CPA affiliate marketing is comparable to affiliate marketing sites, but,
    rather than promoting one or two products, and selling them, you can pick from your CPA network’s offers, (literally hundreds
    of delivers, including numerous distinct and popular niches) and you can be able to get paid to your lead generation efforts as well as for the sales.
    Many affiliates will use article marketing and create a resource box that leads back to their
    own website or CPA landing page.

    Also visit my web site; boca raton stansberry investment advisory

  8. In December 2012, she was half way through her reconstructive procedure and has since become a symbol of
    hope for women suppressed by the Taliban, urging women to “never give up and don’t lose hope,” that
    “what happened, it’s part of me, part of my life and its all the time in my mind and with me. In 2009, men undergoing some sort of cosmetic surgery procedure rose eight percent. Furthermore, you need to really feel comfortable with the plastic surgeon you decide on.

    My web site nose job for
    deviated septum

  9. I do consider all of the concepts you have offered on your post.
    They’re really convincing and can definitely work. Nonetheless,
    the posts are very brief for beginners.
    Could you please lengthen them a bit from subsequent time?
    Thank you for the post.

    Visit my page; joint pain relief for dogs

  10. I don’t even know the way I finished up right here, but I believed
    this publish was good. I do not know who you’re however certainly you are going to a well-known blogger in case you aren’t already.
    Cheers!

  11. I became proposed this excellent website by way of my personal relative. I’m not specific irrespective of whether that submit is usually prepared by way of your ex seeing that nobody realize these actual roughly my challenge. You are remarkable! Appreciate it!

  12. Article Source: web hosting coupon site ipagecoupons. The future
    prospect of ethical hackers is bright as more and more companies are taking all possible steps to ensure security of various data and networks.
    One such blog by Roy Tanck talks about the CEH certification from the
    EC-Council, describes some of the tools he tested, and even offers a way to enter
    a drawing for an entire free course plus certification from EC-Council’a savings of
    almost $3,000, so that gives you a good idea
    of the price to become an authorized hacker’and one that’s also ‘ethical.

  13. If you’d prefer to relocate completely hassle-free, Professional moving
    corporations area unit the simplest resort. While
    this move has caused consternation among employees unable to cope with the enormous performance expectations, and who call the company
    ‘Taco Hell’ the fact remains that such an initiative has helped the
    company and effect a remarkable turnabout in the last couple of years.

    A period represents the length of time a business operates and is being used to calculate a
    sales forecast.

    Look into my web page … vero long beach movers

  14. I know this iff off topic but I’m looking into starting my own weblog and was curious
    what all is required to get setup? I’m assuming haviing a blog like yours would cost a pretty penny?
    I’m not very internet smart so I’m not 100% positive.

    Any suggestions or advice would be greatly appreciated.

    Thanks

    My web site … high t testosterone booster

  15. To relieve this problem, a revision rhinoplasty would have to
    be done. There are many forms of lasers available for skin resurfacing.

    By changing the size & shape of the nose, this cosmetic nose can positively
    influence the balance of facial features.

  16. We offer a whole range of SEO Services in Singapore.
    Does your recruiter make his or her money from your sign-up fees.

    After so much spent or so many visits, offer a free
    product or percent off.


Comentar

Switch to our mobile site